Share the Road is one of the Tour of Southland's highest profile teams. Not only does the team carry an important road safety message they are also stacked with top flite riders including two current national champions and a former world champion.
They chose Tineli to breathe some new life into their existing design and for the unrivalled aerodynamics of the Tineli Aero Jersey.
After winning the New Zealand Association of Event Professionals "Best Established Event" award in 2008 the Grape Ride organisers decided to further enhance the quality of every aspect of the event.
They approached Tineli to produce a souvenir jersey that complimented the award winning level of the event.
In 2009 Tineli designed and produced the event merchandise and their sales doubled.
The Karapoti Classic is New Zealand's premier mountain bike event and has been running annually since 1986.
They chose Tineli to produce not only their souvenir cycling jerseys and shorts, but also the official event t-shirts.
In addition to supplying the clothing, Tineli owner Tim Vincent has a particularly close bond with the Karapoti Classic having won it in 2001, 2003 and 2005 (and the tire changing competition in 2005 and 2007).
The Xterra Rotorua Festival is considered the world's largest single day of Xterra off-road festivities with 2200 people taking part in individual and teams events.
As the official clothing supplier, Tineli worked with the existing Xterra branding to produce souvenir cycling clothing, t-shirts and polo shirts.
First Tier Events approached Tineli about souvenir jerseys for a new event, the SRAM Tour de Ranges.
They wanted to hit the ground running with merchandise that would be a valued souvenir for the riders and promote the event for years to come.
In conjunction with event co-sponsor Ricoh, we gave a free pair of shorts to the first 100 riders to buy a souvenir jersey when they entered online. After just 8 hours we'd sold out. In total over 250 jerseys were sold.
Team Seagate is an adventure racing team headed by former world champion Nathan Faavae. He put the team together to compete in the 2011 adventure racing season including world championships in Tasmania.
They needed a kit that is hardy enough to stand up to the extreme conditions of all the adventure racing disciplines and present a professional image to highlight the team's sponsors.
Tineli's reputation for durable clothing and leading edge graphic design made us the obvious choice. We created a modern design and were able to apply it to the garment range necessary for an adventure racing team.